1979 Buick Riviera: A Bold Resurgence of Style and Luxury
The 1979 Buick Riviera marked a significant turning point for the iconic personal luxury coupe, ushering in a new era of sharp styling and sophisticated engineering after a period of downsizing and design evolution. This iteration represented a bold statement from Buick, reintroducing a more imposing presence and a refined driving experience that appealed to a discerning clientele.
Design and Styling: The "Boattail" Legacy Reimagined
The most striking departure from the previous generation was the Riviera's dramatic redesign. Gone were the rounded, flowing lines of the boattail era. In their place, Buick adopted a sharp, angular, and decidedly more upright design, characterized by:
- "Torque-Bar" Styling: The front end featured a prominent, egg-crate grille flanked by sleek, rectangular headlights. The overall impression was one of solidity and presence.
- Fastback Silhouette: While no longer a true boattail, the roofline maintained a graceful fastback slope that blended smoothly into a truncated rear deck.
- Horizontal Taillights: The rear of the car was defined by large, horizontal taillights that stretched across the width of the vehicle, giving it a wider, more planted appearance.
- "Landau" Roof Option: A popular option, the Landau roof, often featuring a vinyl covering and opera windows, added an extra layer of luxury and classic styling.
- Chromework: Generous amounts of chrome trim adorned the grille, window surrounds, and body side moldings, reinforcing the car's upscale image.
Powertrain and Performance: Efficiency Meets Muscle
For 1979, the Riviera offered a choice of two V8 engines, reflecting the automotive industry's focus on improved fuel efficiency without completely sacrificing performance:
- 3.8L (231 cu in) V6: This smaller, more fuel-efficient engine was the standard offering. While not a powerhouse, it provided adequate performance for everyday driving and appealed to buyers prioritizing economy.
- 5.7L (350 cu in) V8: For those seeking more robust performance, the optional 5.7L V8 delivered greater acceleration and towing capability.
Both engines were paired with a three-speed automatic transmission, a common setup for the era that prioritized smooth operation. The Riviera's front-wheel-drive platform, a feature introduced in 1979, contributed to a more spacious interior and improved handling characteristics.
Interior and Features: A Sanctuary of Comfort and Luxury
The 1979 Riviera's interior was designed to be a haven of comfort and luxury, catering to the personal luxury car segment:
- Spacious Cabin: The front-wheel-drive layout allowed for a more open and airy interior, with ample legroom and shoulder room for both front and rear passengers.
- Plush Seating: High-quality cloth or optional leather upholstery offered a premium feel, with comfortable bucket seats up front and a bench seat in the rear.
- Woodgrain Accents: Tasteful woodgrain trim was a signature element, appearing on the dashboard, door panels, and center console, enhancing the car's sophisticated ambiance.
- Full Instrumentation: The driver was greeted by a comprehensive array of gauges, including a tachometer, voltmeter, oil pressure, and water temperature, presented in a clear and legible layout.
- Premium Sound System: An upgraded AM/FM stereo radio, often with a cassette player, was available, providing an enhanced audio experience.
- Air Conditioning: Standard air conditioning ensured passenger comfort in all climates.
- Power Everything: Power windows, power door locks, and power steering were standard features, contributing to the effortless operation and premium feel. Optional power seats further elevated the convenience.
Driving Experience: Smooth and Stable
The 1979 Riviera aimed for a smooth and composed ride, absorbing road imperfections with ease. The front-wheel-drive system, coupled with a well-tuned suspension, provided stable handling and a sense of plantedness. While not a sports car, the Riviera offered a relaxed and comfortable driving experience, making it an ideal companion for long-distance cruising.
Legacy: A Successful Redefinition
The 1979 Buick Riviera was a resounding success, revitalizing the model's image and sales. Its bold new styling resonated with buyers, and its blend of luxury, comfort, and improved efficiency struck a chord in the evolving automotive landscape. This generation solidified the Riviera's reputation as a premier American personal luxury car, setting the stage for continued innovation in the years to come.