Used 1962 Studebaker Hawk

1962 Studebaker Hawk: A Bold Evolution of American Style

The 1962 Studebaker Hawk represented a significant, and some would say surprisingly bold, evolution for the iconic American "Hawk" lineage. While the classic Hawk silhouette was still recognizable, Studebaker designers injected a dose of European-inspired sophistication and a more contemporary aesthetic, aiming to revitalize the aging but beloved model. This iteration marked a distinct departure from the more aggressively styled previous generations, embracing a cleaner, more elegant, and ultimately, a more mature image.

Key Design and Styling Features:

The most striking change for 1962 was the complete restyling of the body. Gone were the sharp fins and somewhat bulbous proportions of earlier Hawks. The 1962 model adopted a smoother, more horizontal, and decidedly European look.

• Front End: The front fascia was dramatically updated. The signature, upright grille remained, but it was now framed by a more refined chrome surround. The headlights, previously housed in separate pods, were now integrated into a wider, cleaner front fender line. The hood featured a subtle, central power bulge, hinting at the performance within without being overly aggressive.
• Side Profile: The side profile was characterized by clean, flowing lines. The iconic "Hawk" side trim was still present but significantly slimmed down and repositioned, often a single, slender chrome spear running from the front fender to the rear. The greenhouse was reconfigured, featuring larger, more upright side windows, improving visibility and contributing to the more open, airy feel. The roofline remained relatively low and sporty, a hallmark of the Hawk.
• Rear End: The rear of the 1962 Hawk saw perhaps the most radical departure. The prominent, tail-finned look was replaced with a cleaner, more sculpted rear deck. The taillights were now horizontal, inset into the rear panel, offering a sophisticated, understated look. A subtle chrome bumper wrapped around the rear, completing the refined aesthetic.
• Interior: The interior also received a significant upgrade, reflecting the exterior's more upscale ambitions. The dashboard was redesigned with a focus on clarity and ergonomics, often featuring a wood-grain or brushed aluminum applique. Bucket seats were standard, providing a sporty feel, and the overall trim level was generally more plush than previous iterations, aiming for a more premium experience.

Engine and Drivetrain Options:

The 1962 Studebaker Hawk continued to offer potent V8 engine options, crucial for maintaining its sporty image.

• The President V8: This was the flagship engine, a robust and powerful mill that provided excellent performance.
• The Commander V8: A slightly smaller displacement V8, still offering respectable power and a good balance of performance and efficiency.
• Transmission: Buyers had their choice of either a 3-speed manual transmission or an optional 3-speed automatic transmission (often the reliable BorgWarner unit), catering to different driving preferences.

Model Variants:

The Hawk was primarily offered in a single, well-appointed coupe body style, emphasizing its personal luxury and sporty appeal. However, within this, there were often subtle differences in trim and badging that distinguished specific packages or engine displacements.

Market Position and Legacy:

The 1962 Studebaker Hawk was positioned as a personal luxury coupe, aiming to compete with offerings from larger manufacturers but with a distinctive style and a more accessible price point. It was a car that appealed to those seeking something a little different, a touch of European flair on an American chassis.

While the 1962 restyling was a significant step forward in terms of modern design, it arrived at a challenging time for Studebaker. The company was facing increasing financial difficulties, and the market was dominated by larger, more established players. Despite its attractive styling and competent performance, the 1962 Hawk, like other Studebaker models of the era, struggled to achieve significant sales volumes.

However, the 1962 Studebaker Hawk is remembered fondly by enthusiasts for its bold design statement and its departure from the more conservative styling of some of its contemporaries. It represented Studebaker's determination to remain relevant and innovative in a rapidly changing automotive landscape. Today, it stands as a testament to the company's commitment to style and performance, a unique and collectible piece of American automotive history.